DIPLOMA IN MARKETING

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COURSE OVERVIEW

Diploma programs in marketing are for students or younger professionals wishing to enhance their skills and knowledge through additional education. Certificate programs at this level focus on fundamental marketing concepts, including pricing, promotional strategies, marketing communications, and the use of digital technologies for marketing purposes. These certificates vary in credit hours and are offered with some flexibility regarding class times and course sequence.

Program Structure:

FIRST SEMESTER

Course Code	Semester Courses	Credit
MKT101	Principle of Selling	5
MKT102	Communication Skills	5
MKT103	Principle of Purchasing	5
MKT104	Government-Business Relations	5
MKT105	Accounting for Managers	5
MKT106	Introduction to Economics	5
	TOTAL CREDITS	30

SECOND SEMESTER

Course Code	Semester Courses	Credit
MKT111	Problem Analysis & Statistics	5
MKT112	Introduction to Management	5
MKT113	Introduction to Marketing	5
MKT114	Information & Communication Technology	5
MKT115	Entrepreneurship	5
MKT116	Introduction to Psychology	5
	TOTAL CREDITS	30