CERTIFICATE IN MARKETING |
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COURSE OVERVIEW
Undergraduate certificate programs in marketing are meant for either new students or younger professionals wishing to enhance their skills and knowledge through additional education. Certificate programs at this level focus on fundamental marketing concepts, including pricing, promotional strategies, marketing communications, and the use of digital technologies for marketing purposes. These certificates vary in credit hours and are offered with some flexibility regarding class times and course sequence.
Program Structure:
Course Code |
Semester Courses |
Credit |
| MKT 101 | Communication Skills | 5 |
| MKT 102 | Principle of Selling | 5 |
| MKT 103 | Principle of Purchasing | 5 |
| MKT 104 | Government-Business Relations | 5 |
| MKT 105 | Accounting for Managers | 3 |
| MKT 106 | Introduction to Economics | 5 |
| TOTAL CREDITS | 30 |
CAREER OPPORTUNITIES |
Graduates of such programs may find work in a variety of settings:
- Marketing professionals new to digital marketing
- Digital marketing professionals that want to master a specific discipline
- New graduates looking to secure a job in digital marketing
- Small business marketers looking to grow their business
Agency and client services specialists who want to help their clients succeed